Connected. That appears to be the magic word these days. Social media has come crashing into society, and its effects have been far-reaching. Businesses feel the pressure to go digital and create social media accounts. And social networks can be very beneficial for small businesses – it allows you to connect with other people who are involved in your industry, reach to clients, and even stumble into potential job candidates. But along wonderful the benefits of social media, you will find risks. Knew there needed to be considered a catch somewhere! The risks, though, are manageable, and we've got a few tips to help your business stay savvy with its social media.
1. Project a positive company image.
You don't want people to be talking trash about your business, right? It's important to make certain that your company has a great reputation online, so you need to do some identity management. That means keeping tabs on how your business's name is being used by heading to Google or your preferred search engine. Your company's official website ought to be the first hit around the list. Should you scroll through the results and notice negative comments about your business, you might have some work to complete to improve your company's online image.
2. Know what your employees are saying.
If the negative comments or views you're noticing are coming out of your employees, or if your business's name is being associated with things that you'd rather it not be, you might need to create a social media policy that gives some guidelines for social media use. Obviously, you need to be sure that you’re within the bounds from the law when you make your policies.
3. Take a look at third-party sites.
If the negative comments are coming from third-party sites that are outside the charge of you or your employees, you might need to reach out to them to get them to take down comments that are false or defamatory. Or you can try to bolster your company's positive comments so that the negative ones aren't quite so prominent – but make sure you do this in an authentic way.
You open yourself up to lawsuits if you use social media to screen applicants because people post private information, for example their age and religion. You might have a completely legitimate (and legal) reason for not selecting a candidate, however they could accuse you of using their personal information against them. If you're using social media to analyze your job candidates, make sure to consider all possible risks and scenarios.
6. Monitor your social media accounts.
When you are looking at the social media accounts you may have for your business, are you considering how you manage the accounts? It is important to think about that has access for your accounts and who can post on your company's behalf. It's generally advisable to only give one person or a small team of people administrative access to these accounts so you have more control over what gets posted. Make sure that you've trained these people so they know what their role is and how to act online.
7. Have a plan to tackle negative content on your account or site.
You have to be ready for the inevitable – the online world could be brutal. Customers and people who come into connection with your business will undoubtedly express their opinions online. You have to know how you're going to tackle the negative things that are going to be out there.
8. Consider security risks.
Social media sites, like any other sites, can fall prey to cyber attacks and viruses. At any rate, it's important to keep tabs on your social media sites to see what's going on.
Some basic security measures you can follow for your social media accounts are-
- Report spam when you notice it.
- Definitely don't click links that seem sketchy. Seriously. When in doubt don't click. Learn how to detect phishing scams.
- Make sure that your accounts are protected with strong passwords. We hate to break it to you, but 123abc does not count as a strong password.
- Monitor your content regularly to make certain that everything's as it should be.
9. Be cautious with the way you advertise.
Social media marketing is a big deal nowadays, but bear in mind that the Fair Trade Commission has come up with some guidelines for businesses that use social media to advertise. These guidelines are there to make sure that these businesses are complying with applicable laws. Some of these guidelines are-
- No false advertising. Your ads can't be deceptive in any way. People don’t like being tricked or lied to.
- No sneakiness so far as endorsees go. If you have people endorsing your organization, they have to disclose their relationship if they're connected for your company.
- No trademark infringement.
- Mind your copyrights.
Are you in need of some business insurance? Great! We are able to help! From workers’ compensation insurance to general liability, we’d be happy to get you a free quote to help you on your quest for insurance. All you need to do is fill out our quote form.