- 4,350 mm long, 1,850 mm wide, 1,500 mm high with a wheelbase of two,640 mm, the C-HR Concept is conceived around a whole new platform
- The concept employs a new, full hybrid powertrain that delivers significantly improved fuel efficiency
Combining a bold new dynamic design language with an agile, engaging driving experience to create its own, unique offer inside the highly-demanding European car market, a brand new concept vehicle, the Toyota C-HR Concept recently made its world debut at the 2019 Paris Motor Show.
It shows the type of vehicle Toyota is aiming to bring to market within the near future. And, given Toyota’s penchant for creating new market segments, the C-HR is really a credible stepping-stone for that company’s newest innovation.
After all, it had been only 20 years ago that Toyota carved another market niche using its pioneering and ingenious RAV4. Fundamentally dissimilar to a traditional 4×4, the RAV4 featured a small, 2.0 litre engine mounted transversally within a monocoque bodyshell, and all-round independent suspension in an exceedingly compact body (just 3.69 m long), all of this packaged in an aspirational and progressive design.
Then there is the Prius, the world’s first mass-produced full hybrid vehicle. Launched in Japan in 1997 as well as in Europe in 2000, it featured a unique Toyota Hybrid System which established a significant industry milestone in vehicle powertrain development and set new standards for quiet, ecologically-res-ponsible driving pleasure.
In 2012 Toyota did it again if this introduced the 86 to universal acclaim. Boasting the world’s only front-mounted horizontally opposed engine and rear-wheel drive package, the compact, entirely driver-focused 2+2 sports vehicle gives form to the pure, intrinsic joy of driving through precise, instantaneous reaction to even the smallest inputs.
Today the C-HR Concept recaptures the look and packaging ingenuity that spawned the very first RAV4, emulates the success of the Prius with a new version of the sophisticated, full hybrid powertrain technology and, inspired through the 86, targets new levels of dynamism and agility.
This highly-innovative design study for a stylish, lightweight and dynamic C-segment hybrid crossover is made to stand out in an increasingly homogenous marketplace. It is the next rendition of Akio Toyoda’s promise, on taking over the presidency of Toyota, to build more emotional cars that make their owners adore driving again.
The C-HR Concept provides the perfect mixture of compact packaging and outstanding agility necessary to individuals with active urban lifestyles.
It continues to be conceived around a new platform made to satisfy customers’ demands for state of the art handling and controllability. Together, a new advanced full hybrid powertrain offers a uniquely engaging driving experience matched to Twenty-first century traffic conditions, whilst delivering outstanding efficiency.
The Toyota C-HR Concept introduces an expressive new, diamond architecture styling theme towards the segment. Below a compact, sensual cabin profile, the low bodywork has been sculpted to represent the facetted surfaces of a highly-durable, precision-cut gemstone.
In plan form, the corners from the bodyshell happen to be cleanly shaved off. This both removes mass from the overall volume, and emphasises the powerful flair from the front and back wheel arches, reinforcing the brand new crossover’s broad, planted stance of all the viewpoint.
The front of the C-HR Concept not only represents an additional growth and development of Toyota’s Under Priority and Keen Look design identity, but additionally introduces new styling themes which hint at a future design direction for that brand.
Above a strong central bumper profile, the slim upper grille related to Under Priority design has changed right into a floating ‘wing’ which flows seamlessly around the front corners of the vehicle. Inside the wing, extrovert headlamp detailing incorporates a high-tech, 3D management of the distinctive Daytime Running Lights (DRL).
Adding emphasis to the vehicle corners to further reinforce the brand new crossover’s solid stance, the big lower grille is flanked by strongly sculpted gills. These powerful frontal elements are underscored by an aero-inspired, floating front spoiler.
From the side, the highly-facetted lower body, ‘XXL’ wheel arches and aggressively angular rear shoulder are juxtaposed with an exceptionally sleek cabin profile.
The glasshouse is emphasized through the sweeping, uninterrupted extension from the side glazing in to the rear screen. This creates a slim, floating, spoiler-tipped roofline the size of which is exaggerated by ‘suspended’ C-pillars which taper into needle points on either side from the rear screen.
The floating roof is detailed with patterned openings which create a uniquely animated play of sunshine within the C-HR Concept’s cabin space.
Seen in the rear, the dramatically tapering glasshouse emphasises the cross-over’s wide shoulders and planted stance. Once again shaped in the way of the facetted gemstone, the vehicle rear shares the leading bodywork’s corner detailing. Highly-distinctive, aero-inspired, floating rear lamp clusters further boost the broad shoulders of the C-HR Concept’s muscular lower bodywork.
A unique wheel design reinforces the vehicle’s crossover credentials, the blade style of the spokes hinting at the sophistication and efficiency of the C-HR Concept’s full hybrid powertrain.
The C-HR Concept is another tangible use of Toyota’s new Global Vision thinking, first advocated by President Akio Toyoda in 2011. Recognizing that Europe is the most demanding market for small , mid-sized vehicles, Toyota uses this region as benchmark for defining future global A-, B- and C-segment cars. Toyota Motor Europe (TME) has additionally become the company’s skill centre for diesel engines, perceived quality and vehicle dynamics.
In the case of C-HR Concept, there was close cooperation between Toyota’s vehicle planning centres in Japan and in Europe, in order to get a great knowledge of the latest European customer demands and vehicle trends. As for the styling from the concept car, it is the consequence of a worldwide cooperation between ED2 (European Design Development Centre) and also the other design centres.
TME will continue to work hand in hand with TMC (Toyota Motor Corporation in Japan) to enter the C-crossover segment.