It kicked off 2019 having a buzz-generating surprise debut at the United states International Auto Show in January, and today the popular Hyundai Santa Cruz has earned the title Concept Truck of the season in the 14th United states Concept Vehicle of the season (NACVOTY) Awards in the Concours d’Elegance of the usa at St. John’s.
The Santa Cruz was chosen as Concept Truck of the Year for its design, style, materials, technology, market visibility and market responsiveness. The award was presented by Mark Phelan, auto critic in the Detroit Free Press and NACVOTY juror.
“The compact-truck segment in america is extremely competitive, and overall truck sales have skyrocketed to become one of the best-selling segments in today’s market,” said Mike O’Brien, v . p . of corporate and product planning, Hyundai Motor America.
“Hyundai’s new Santa Cruz crossover truck concept is a modern take on the classic theme of one of America’s most-loved segments – the pickup. Unlike a few of the industry’s past tries to blend open bed utility with passenger car attributes, the Santa Cruz delivers innovative functionality and flexibility inside a compact, fun-to-drive package for any new variety of pickup buyers. We’re proud that the Santa Cruz got the vote of approval as the Concept Truck of the season from some of the auto industry’s most esteemed critics.”
The NACVOTY awards recognize those vehicles most likely to shape the future of the car industry. More than 24 jurors took part in a variety procedure that involved as many as 30 vehicles, each introduced to The united states in this season’s auto shows in Los Angeles, Detroit, Chicago, Toronto and Ny.
“The Santa Cruz is what the light-truck category needs – loads of style for people without big loads,” said Gary Vasilash, Automotive Design and Production editor-in-chief and NACVOTY juror.
The innovative Hyundai Santa Cruz crossover truck concept reflects a completely new interpretation of truck utility for any new generation of buyers. The Santa Cruz concept meets the unspoken needs of a growing millennial lifestyle that Hyundai calls “urban adventurers.”
This new crossover provides urban adventurers the expandable utility they require throughout their active week from work-life professionalism to social interests to a variety of outdoor pursuits -without the typical compromises they’ve come to expect in the industry’s current product offerings. The Santa Cruz concept is purposely compact, and even though it features four doors and seating for five, its overall footprint is comparable to that of a small CUV.
Founded in 2002, its northern border American Concept Vehicle of the season Awards recognize those concept vehicles that have made the strongest impact when it comes to automotive design, engineering and market responsiveness. Professional automotive journalists from throughout North America, representing dozens of outlets in virtually every media segment, serve as volunteer jurors to decide on the award winners. The awards are given towards the best Production Preview Vehicle, Concept Car, Concept Truck and Most Significant Concept Vehicle of each auto show season. To be eligible for the awards, an idea vehicle must make its North American debut during the current model year’s auto show season.